Monday, April 28, 2008

Northern Trust Begins at Riviera

Prior to winning at Riviera last year, Howell's only other PGA win was the Michelob Championship in 2002'the final year of that tournament'so this is the first time in his pro career he'll have a chance to repeat. However, it won't be easy. The 68th edition of the tour's Los Angeles stop is bound to be one of the most difficult in recent memory because the greens will be hard and fast and the famed kikuyu rough could be as high as three inches at some locations on the course.

Play officially begins at 7 o' clock this morning and the total purse is $6.2 million--$1 million more than last year'with the champion banking a $1,116,000 check. Northern Trust, one of the nation's largest personal trust companies, replaces Nissan as the tournament's title sponsor.



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Tuesday, April 8, 2008

Golf Etc.® Teams with The Golf Network for In-Store Programming

Golf Etc. of America, Inc., the fastest-growing golf retail franchise in the country, announced today that it has teamed with The Golf Network to bring golf-related multi-media content to its stores. Throughout 2008, The Golf Network's multimedia programming and television monitors will be deployed in Golf Etc. (www.golfetc.com) retail shops across the U.S.

The Golf Network broadcasts golf-related content and promotional offers on large flat screen televisions. The network's digital programming and signage will provide Golf Etc. customers with golf tips and golf-related technology, travel, fashion, health and fitness information.

"We're excited to enhance our customers' shopping experience through the quality programming offered by The Golf Network," said Shane Hunt, chief executive officer of Golf Etc. of America, Inc. "This service also allows us to provide localized cross-promotion with local golf courses, another benefit to each store's golfing community."



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